To distinguish yourself in the market

The Real Estate Broker – Your Path to Peace of Mind


A real estate transaction is a complicated and detailed process that requires solid knowledge of the real estate market and a skilful talent for negotiation. Why not use a real estate broker to take care of all the details for you?

When selling your home, my role is to conduct a thorough analysis of the market in your neighbourhood, that will determine an accurate selling price. By using the power of the Centris® system, this allows the property to get exceptional visibility to the more than 15,000 brokers who are members of a real estate board.

Think about it. To sell your home, you must be available seven days a week to conduct showings. A real estate broker can take care of everything: responding to requests for information, managing telephone calls and showings, marketing your property to potential buyers, etc.

Once a promise to purchase has been submitted, it’s time for negotiations. In all real estate transactions, it’s fundamental that you have an experienced negotiator on your side and real estate brokers are truly experts in the field! They can help guide you through financing, qualifying buyers, sale conditions, building inspections, and all other legal aspects.

Brokers can also be intermediaries in your dealings with the many people involved in the sale of your property. Their large networks of contacts range from building inspectors to notaries, and from financial institutions to mortgage brokers. Brokers are a one-stop shop for all these services, and their involvement guarantees you the legal protection offered by the Real Estate Brokerage Act.

It’s More Than Putting A Sign On Your Lawn.

Just as much goes into selling a home as it does into buying one.

It’s a bit of a science actually. You want to get the best price, but you can’t be out of line with market conditions. What to do? Start by being as informed as you can and by choosing an experienced broker who knows your neighbourhood inside out.

My role is guiding you through every step of the process. From showing you how to increase the appeal of your home and setting a price that will maximize your profitability to discussing offers and closing the sale. 

Advertising – Marketing 

Advertising has changed: Digital over traditional media

The often presented objection: “Why aren’t you advertising my home more often?”

It might have been a good question in the past but not today. Why not? Because that approach for promoting a property doesn’t work anymore! Consumer habits have changed. Here is an excellent (and modern day) response to that old objection.

  1. “Mr./Mrs. Seller, let me ask you, nowadays if you wanted to know something would you try and find the answer in a book or would you simply Google it?” 
  2.  Would it surprise you to know that in today’s market, more than 93 per cent of homebuyers start out looking on the Internet? 
  3. “So you can see that if we’re going to get a maximum exposure for your home, we need to move away from traditional approaches and we need to have great coverage on the Internet.
  4. Let me show you how we’re going to do that. Let me show you how our marketing will position your home so the bulk of the qualified buyers are going to find your home easily. 

My belief and focus is making sure that your property has good visibility on the various search engines and on multiple websites.. By understanding the importance of marketing through SEO I will ensure that your property will be getting maximum exposure.